National Academy of Agricultural Sciences (NAAS)
|
PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
The present study was carried out on the topic market integration of vegetable growers in Bhagalpur district of Bihar. This study has been carried out with objectives i.e. identification of marketing channels and pattern of marketing in selected markets of Bhagalpur district. The study was mainly based on collection of primary data from two villages namely Babupur and Rajandipur consisted of 30 vegetables growers from each villages of Bhagalpur districts covering two markets where farmers make their transaction i.e. sabour and Bhagalpur. 20 wholesalers 20 retailers and 20 consumers from two markets corresponding to the selected villages were selected randomly. It was observed that three main channels were used to pass the vegetables from producers to ultimate consumers. Among three, most preferred channels was direct channel i.e. producer to ultimate consumers through which 60 percent of farmers were sold their vegetables in the selected market. It was mainly due to fact that prices among different locations of related goods follow similar patterns over a long period of time.
Citations |
 |
 |
 |
 |
