National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692 Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
The study was conducted in 4 main agricultural universities in Uttar Pradesh, by interviewing 300 respondents who were selected through proportionate random sampling technique on the criteria of having four year degree programme of B.Sc.(Ag.), two year degree programme M.Sc.(Ag.) and three year degree programme Ph.D.(Ag.). The study depicted that the highest number of respondents in age category of 22 to 26 years belonged to nuclear families (79%) and having 5-10 members in their families (72%) Except 7 per cent respondents all were unmarried and backward caste respondents were more in comparisons to other categories of caste. The economic motivation, risk orientation and value orientations were observed of medium levels. The mobile phone is most useful of communication media. The agriculture was observed as main occupation of majority of the respondent’s families and having annual income of Rs. 100001 to 200000 (31%). The 51% respondents were found having pucca type houses, 35% of the respondents was found in the land holding category of small farmers. 64.66 percent medium level of decision pattern of Father. The maximum number of respondents was observed in medium category of communication technology use in day and most usefulness of communication technologies in career preferences was mobile phone. The majority Purpose in use of communication technology was ‘computer information retrieval or data updating’ at ranked first. The father followed by mother, brother, friends, relative mean score value 2.11, 1.03, 0.71, 0.60 and 0.60 respectively were found to be important motivational sources among all.
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