National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Small vendors play very important role in urban India by providing the products related to routine life. Through this way these small vendors helps in generating income to them as well as the producers of these products. Hence for product commercialization, perception about the product of these small vendors plays also important. Keeping this thing in view a survey was conducted among small vendors to know the perception in commercialization of these products. The study was carried out among small vendors at Udham Singh Nagar, Uttarakhand. Selection of respondent was done on the basis of the willingness of vendors to be part of the study and feasibility of the researcher. Total 38 small vendors were surveyed and it was observed that organoleptically both the products were acceptable. As per the results of organoleptical assessment it was found that 76.38 per cent of respondents were liked ginger sherbet where as ginger candy was liked by 81.69 per cent of respondents. It was also observed that 81. 58 per cent 84.21 per cent were agree to keep the ginger sherbet and ginger candy with other products for sell, however 84 per cent of vendors were did not like to prepare and sell both the products due to various reason. Study also revile that small vendors were not open to accept new product for preparing and sell.
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