Owing to gaps in research studies regarding menstrual hygiene among college going students, this study was planned to gather information regarding awareness of feminine hygiene products in the market, availability, popularity, adoption, usage and disposal pattern of feminine hygiene products (FHP). The findings indicate that very few of the college going students knew of tampons and menstrual cup. Ultra thin sanitary pad was the only absorbent used during menstrual cycle. The respondents were unwilling to switch over to other types of FHP; reasons for non-adoption were also indicated. A majority of the respondents knew of the environmental hazards of FHP. Respondents indicated that proper disposal is the need of the hour. There is an urgent need to formulate an ideal disposal pattern than simply wrapping the used sanitary pads and throwing in the dustbin. A year’s worth of a typical feminine hygiene product leaves a carbon footprint of 5.3 kg CO2 equivalents. Efforts are needed to promote the use of sustainable alternatives and to educate the community at large regarding the appropriate usage, disposal which may help in reducing the environmental pollution.

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