National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
In this research article an emphasis has been laid on four basic issue viz. socio-agro-economic profile of small farmers, utilization of communication sources, relationship between socio-agro-economic profile and communication sources and correlation between communication pattern and adoption behaviour of small farmers. The study covers 300 respondents of Aligarh district. Majority of small farmers has ‘medium’ socio-economic status. In personal cosmopolite channel majority of farmers get communication by training method demonstration and result demonstration. In case of personal localite channel K.V.K., Ag. Supervisor and progressive farmers and in impersonal cosmopolite channels, Radio, film and printed media are the most utilizing communication sources. Different communication channels influence seed technology, fertilizer technology (nitrogenous fertilizers) and weedicides technology are positive component to wheat technology.
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