National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
In order to explore the use of social media by farmers and adapt them for exchanging agricultural information it is necessary to understand their socio-economic status. In this view, a study was conducted to analyze socio-economic characteristics of farmers and their influence on social media use in Karnal district of Haryana state. A total of 40 respondents were selected randomly constituted sample size and data collection was done through semi-structured interview schedule. Results of the study revealed that majority of farmers (80 %) belonged to young age group (upto 35 years) who were mostly attracted by social media. Majority farmers (40%) completed up to matriculation level of education for which using social media was easy. Around 62.50 per cent farmers’ families belonged to medium education status (2.00-3.20) which encourage usage of modern information sources. 45.00 per cent respondents followed crop plus dairy combination as their primary occupation and 60.00 per cent has annual income of INR. 114946- 460353 which provided affordability for using modern media tools like smart-phones (77.50%), laptops (15 %). The study recommends the need for considering socio-economic conditions of farmers as it influences the affordability and use of social media.
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