National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
The study was conducted in Burdwan district of West Bengal (India) during 2015-16 due to the livestock production and commercial areas. The present paper attempts to examine the efficiency of marketing channel and cost-benefit ratio of animal and poultry enterprises of the farmers. Hence, this study was conducted to know the efficiency level of farmers towards marketing channel and cost-benefit ratio. The outcomes of the study indicate that having 72% people high with medium level efficiency of marketing channel and 44% people high with medium efficiency of cost benefit ratio of livestock enterprises and its relationship with depended variables and personal socio-economical characteristics of farmers. The study also revealed that age, Family size, land holding, farm power, house type and material possession had highly positive significant and type, family education bird population and animal population had positive significant relationship with marketing channel. And family size and land holding Material possession had highly positive significant relationship and no of animal reared and bird population had positive significant relationship with efficiency of cost-benefit ratio. Lacks of livestock market information, farmers are selling their livestock and other related products at low costs, and they do not maximize the benefits. Therefore for government should makes a policy which will be perception about marketing channel to the farmers through extension functionaries with provide additional training related to livestock technologies so that the beneficiaries learn cost management while minimizing production costs and optimizing returns.
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