National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Mass Media are used as channels of mass communication. The main purpose of media is to inform, educate and motivate the community to accept new ideas and technologies so as to enhance their living conditions. The mass media plays a very significant role in agricultural development and dissemination of latest agricultural technologies among the farmers. This paper tries to examine the media habits among women organic farmers, to know the time given to each media by women and to find out the popular media among women. For the present research multi stage sampling design was used. The sample consists of 122 women farmers and the Pre-tested questionnaire was used for collection of information. The data reveals that majority of the respondents spend one hour for every media and the interesting finding of the study indicates that 62.29% of the respondents do not accessed internet at all. Only 0.81% of the respondents do not view TV, so the findings show that TV is the most popular media among women organic farmers.
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