National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
The research entitled "Impact Analysis of Developed Information Package for Consumers" was carried out in various schools and among group of consumers through exhibitions followed by lectures, interactive sessions and skits. A survey among randomly selected school students and adult consumers (100 each) was conducted before introducing an information package to consumers and after 8 to 10 days gap of intervention programme to assess the impact of information package on awareness of consumers regarding selected aspects of consumerism. Feedback of selected consumers on utility perception of the developed consumer information package and different modes of dissemination adopted were studied after intervention programme. Statistical analysis with the help of 'Z' test was carried out for testing the significance of information package to consumers. It is concluded from the study that the information package containing informative charts, small skits, lectures and street shows on consumer issues was effective in creating awareness among consumers. Retention of information was more among school children. Consumers perceived that the consumer information package was informative, useful, effective, self-explanatory and easy to understand. Exhibition in combination of lecture and interactive session were expressed as best mode of instruction for disseminating information on consumer issues by school children and adult consumers.
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