|PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
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Index Copernicus ICV 2015: 85.95
NAAS RATING 2017: 5.38
Gluten-free food was among the top five most-searched words on Google in 2013. The global gluten-free market is projected to reach US$6.2 billion by 2018. Celiac disease is a systemic autoimmune syndrome involving a gluten-induced chronic inflammation of the small bowel mucosa, with extensive short and long-term negative health consequences if untreated including GI cancer. The present study aimed to find the potential of gluten-free foods in world, USA and India. Since USA is the largest market of gluten-free foods and India has largest population of celiac patients in world being a major wheat consuming country. The study has also explained the gap between expected potential and current market share of gluten-free foods. The gap estimates could be used by leading manufacturers of gluten-free brands to grab the untapped potential of gluten-free foods market. Study told about the reasons for market expansion and sections of gluten-free foods which can perform well in India and USA. Study also explained the market potential according to age and gender demographics for both the nations and reasons behind them.