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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Rice is the staple food in Tamilnadu and there is always a need to improve the yield level for the burgeoning increase in population. Rice variety CO 51 is one such variety released in Tamilnadu during 2013 and has entered into seed chain. A study was taken to study the profile of CO 51 growers in Kancheepuram district and Tiruvarur districts which was purposively selected. A total of 150 farmers in each districts were selected. Nineteen profile variables related to rice farming were identified, analyzed and reported. The respondents were interviewed personally by a well structured interview schedule. The data collected were analyzed using appropriate statistical tools. Majority of the respondents fall under old age category and nearly half of the respondents had secondary education and high level annual income. Majority respondents have farming as occupation. Majority of the respondents were small farmers (38%), had low level of farming experience (42%), high social participation (59%) besides mass media exposure (88%), information seeking behavior (50%) and economic motivation (99%). Maximum respondents had medium level of contact with Extension agency (65%), credit orientation (55%), decision making behavior (73%), training undergone (83%), scientific orientation (60%) and marketable surplus (77%). Majority of respondents lack storage facilities (98%) and marketing intelligence (83%). Majority of farmers prefer rice mills (46%) as market channel.